Trusted faces is focused on exploring and unpacking all aspects of Trust – what it is, why it matters and to whom, and how to embed it for success. We interviewed leaders to gather their perspectives on Trust – ranging from Government and citizen interactions, to employers and their employees, to the role of the Board, technology and brand – across different industries, with different lenses. How to recover from mistakes and lessons learned along the way were explored. At a time where (mis)information is omnipresent, individual perceptions reign supreme, and digital security and data privacy are constantly under threat. It’s only when leaders and organisations position Trust as a strategic priority—managing, measuring, investing in and acting upon it—that they can ultimately build it as a critical asset and forge ahead with confidence.