Organisations often find themselves at a digital crossroads, knowing digital investments are essential to enterprise value but struggling to define and measure their success. Our new research drives this paradox home: nearly 70% of global respondents agree digital transformation is the single most important investment they can make to drive enterprise value; however, three out of four also struggle to define what success is.
Deloitte’s Measuring Value from Digital Transformation Research includes a new multidimensional framework that spans Financial, Customer, Process, Workforce and Purpose measures. This more holistic set of 46 KPIs reveals a critical gap in digital value measurement with industry and regional nuances. Value leaders that best close that gap report, on average, 20% more value from their digital initiatives. Organisations seeking to win on digital today must recalibrate the metrics that matter.