Matt Lawson is the APAC Chief Creative Officer for Deloitte Digital and helped found Deloitte’s Creative, Brand & Advertising offering. Lawson is one of APAC’s most-awarded advertising creatives. In 2017, he was ranked the world’s number-one copywriter, and he has won 38 Cannes Lions, including 12 Gold, a Grand Prix, and a Titanium. After early success in advertising, Lawson came to Deloitte to “see what creativity could do at scale and the true impact it could have on brands, business, and the world at large.”