Cecilia Hill is a Partner in our Strategy and Design Team in Deloitte Digital. She has over 15 years’ experience in Customer Led Design and have developed an in depth knowledge of how to apply Design to strategic challenges, innovation, customer experience and product design. Cecilia believes that the wider use of Design Principles such as empathy, testing of options and user needs linkaged to execution, will help organisations – and thereby Australia – to be more successful at meeting the innovation challenges of the future. Having spent 9 years in the Industry being a Design leader at Telstra and a client of Deloitte, today she gets her passion from helping the public sector design and deliver citizen experiences that makes interacting with Government easy, smart and personalised. Her mission is to help Government become the most customer centric organisation in Australia.