Gen AI is transforming industries, driving efficiency while introducing challenges. AI data centres will see rising power demands, requiring sustainable energy solutions. The gender gap in adoption is narrowing, yet trust and representation remain concerns. Meanwhile, the surge in deepfake content demands advanced detection solutions to protect digital trust. As these trends evolve, organisations must balance innovation with risk management.

The media, entertainment, and sports industries are evolving rapidly. Streaming services are consolidating, reducing standalone subscriptions. Studios will adopt Generative AI for operations but avoid using it in content creation due to IP concerns. Meanwhile, new stadiums will feature tech-driven fan experiences, supported by public-private investments.

The telco and technology sectors are focusing on efficiency and competitiveness. Smaller telco operators may consolidate assets to stay viable in fragmented markets, while businesses are adopting FinOps strategies to optimise cloud spending and maximise ROI.

Other significant rising trends we are continuing to watch include silicon photonics chips, which will enhance AI data centre efficiency, and telcos modernising business and operational support systems. Women’s sport will see growing investment and revenue expansion, attracting more stakeholders.