Unless otherwise referenced, the statistics in our 2021 Digital Consumer Trends articles are based on a survey commissioned by Deloitte Australia. It involved a representative sample of 2,000 Australians aged between 18-75 and was conducted in late July 2021, at a time when Australia's second wave of Delta cases was on the rise and restrictions were being introduced and changed every few days across NSW, VIC, QLD & SA. Numbers have been rounded for ease of comparison.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organisation”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.
[i] Deloitte, Media Consumer Survey 2021: Australian digital entertainment audience preferences, (2021)
[ii] See publications including The Washington Post’s “Fact Checker,” The ABC and RMIT’s “Fact Check,” and The Poynter Institute’s “Politifact”
[iii]Miranda Ward, “Facebook, Google join voluntary code to combat fake news,” Australian Financial Review, (February, 2021) https://www.afr.com/companies/media-and-marketing/facebook-google-join-voluntary-code-to-combat-fake-news-20210222-p574j0
[iv] Digital Industry Group Inc. Australian Code of Practice on Disinformation and Misinformation, (February 2021) https://digi.org.au/wp-content/uploads/2021/02/Australian-Code-of-Practice-on-Disinformation-and-Misinformation-FINAL-PDF-Feb-22-2021.pdf
[v] Digital Industry Group Inc. Australian Code of Practice on Disinformation and Misinformation, (February 2021) https://digi.org.au/wp-content/uploads/2021/02/Australian-Code-of-Practice-on-Disinformation-and-Misinformation-FINAL-PDF-Feb-22-2021.pdf