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The Retail Report 2026

Peak Season, Peak Stakes

Australia's retailers are preparing for their most important trading period of the year. As consumers become more deliberate about how and where they spend, retailers face the challenge of balancing value, growth and margin in an increasingly competitive market.

Download the report

Now in its 15th edition, our annual Retail Report (formerly the Retail Holiday Report) brings together insights from 150 retail executives and 1,000 consumers, alongside perspectives from Deloitte's retail specialists, Deloitte Access Economics and leading organisations across the retail ecosystem, including Australia Post, and the Australian Retail Council.

Prepare for peak

Peak season remains retail's most important trading period, but success will depend on balancing value, growth and margin in an increasingly competitive environment.

This year's report explores five key themes shaping the season ahead: value, promotional timing, marketplaces, AI and retailer confidence.

Download the report to explore the trends shaping Australia's retail landscape and what they mean for the season ahead.

Key insights from the report

77%

of Australians are changing their shopping behaviour

75%

of retailers expect holiday sales growth

52%

of holiday revenue is expected to come from major promotional events

79%

of retailers are concerned about marketplace competition