2025 Retail Holiday Report
From Black Friday to Boxing Day, Optimism Returns
After a long and cold retail winter, the holiday season positivity is returning to the hearts of Australian shoppers.
In the 14th edition of Deloitte’s annual Retail Holiday Report, Deloitte surveyed 150 leading Australian retail executives and 1000 consumers to capture a clear view of expectations for the upcoming all-important holiday trading period. These insights reveal how cost-of-living pressures, overseas marketplaces, shifting shopping preferences and AI are reshaping retail this year.
With interest rates falling and cost of living pressures easing, Australian consumers are feeling optimistic about the season ahead, while remaining savvy and searching for the best deals. For Australian retailers, findings reveal expectations of sales growth, but winning shoppers means delivering real value and seamless, convenient experiences - especially during November’s big sales moments.
In today’s retail wonderland, artificial intelligence (AI) is the star on top of the tree, with shoppers choosing platforms that make Christmas shopping quick and convenient. Yet despite the popularity of online retailers and overseas marketplaces, Australia’s storefronts remain part of holiday tradition, with many respondents preferring in-person spending.
Curious about what’s shaping this year’s festive retail landscape?
Key insights from the report
Expected increase in holiday spending compared to last year
of Australian consumers are planning to spend more than last year
of Australian retailers are expecting sales growth
of Australian consumers prefer to shop in-store
