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Mining: what story are we telling?

Let's change the conversation

We continue to reinforce the fact that mining is Australia's heritage – and the backbone of our economic and social landscape, yet for the past decade the image and reputation of mining has been in decline.

In 2019 we’re looking at how we can all tell the story of the mining industry. Mining and brand identity are increasingly part of the same conversation. This is the age of disruption, shareholder activism and a breakdown in corporate trust. Brand is a valuable vehicle to change perceptions, communicate positive messages and generate strong advocacy.

Miners need to tangibly demonstrate ‘value’ to a diverse set of stakeholders: communities, governments, shareholders, environmental bodies and regulators. In addition, rising focus from investors and financiers on environmental, social and governance (ESG) issues will increasingly impact the ability of mining companies to attract investors and raise capital. With that in mind, it’s time for the mining sector to re-take control and write its own narrative.

In this report we look at:

  • Moving the dial across four key pillars of social licence to operate
  • Key takeaways from the army’s ground breaking initiative; insights from former Chief of Army David Morrison AO
  • Practical things we can do and say next.

    What mining can learn from the Australian army

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