Individuals are empowered to manage their own health using data from multiple sources leading to improved health literacy, a reduction in health inequities and personalised insights. Consumers choose who they share their data with and in return expect to be engaged in co-designing products and services, and to enjoy more predictive, preventative, proactive, personalised, and precise (5P) healthcare. In particular, consumers are focused on improving their well-being and increasing healthy longevity.
Focus on well-being: Individuals prioritise nutrition, sleep and exercise as part of a holistic health regimen, and use wearables, at-home diagnostics, and real-time environmental data to proactively manage their physical and mental well-being.
Embracing digital-first care: Individuals embrace immersive metaverse interactions with providers and AI-powered chatbots for convenient, accessible at-home healthcare.
Tech-driven solutions for unmet needs: AgeTech and FemTech have become crucial tools in providing 5P healthcare as innovators tap into segments of the population with specific, and largely unmet, needs.
Social value: Omnilingual digital health technology has increased health equity and consumers prioritise companies with strong ESG policies.
There are several cross-cutting constraints that could affect the prediction (not having the right skills and talent, funding models, approach to regulation, and data governance in place). The prediction can be realised by turning the constraints into enablers by:
Consumer empowerment, driven by digital tools, data transparency, and personalised wellness, is transforming healthcare and is unlocking opportunities for better healthcare outcomes, earlier detection of chronic disease and data driven insights for personalised medicine. Australia’s Health Reimagined by Deloitte Australia highlighted that approx. 70% of Australians are willing to use virtual health, and over 80% are ready to share their health data digitally. This shows a strong inclination towards taking charge of their health through digital means.Consumers in Australia are driving the change towards more integrated and personalised healthcare services, demanding transparency, convenience, and accessibility.
Consumers today play an active role in managing their health, leveraging digital platforms for virtual care, remote monitoring, and diagnostics. Enhanced data transparency provides real-time, holistic views of health status, enabling informed decision-making and personalised interventions. This shift from reactive to proactive care focuses on wellness and prevention, supported by AI and analytics for tailored insights.
Our predictions series for the life sciences and healthcare industry looks ahead to the year 2030 to help you to see what’s coming and to keep your organisation moving forward.
If you would like to discuss any of the points raised in our predictions, please do contact one of our specialists listed below.
Read other predictions in the Series