Australian higher education institutions are facing increasing pressure to digitally transform their services and processes to meet the needs of their students, faculty, and organisation. These transformations are critical to enhancing student engagement and experience, as well as improving teaching quality and driving organisational efficiency.
One of the key drivers of this transformation is the need to create personalised student experiences that span their entire lifecycle within and beyond the institution. In today’s digital age, students are expecting more from their educational experiences. This includes personalised communications, tailored learning experiences and support services that can cater to their needs, nudges on additional learning materials to help with performance or recommendations on events . By leveraging digital tools and platforms, higher education institutions can provide these highly personalised experiences that meet their student’s needs, driving higher student acquisition, engagement and therefore retention, and rates of return for students.
These experiences in turn enhance reputation, attract, and retain ever more students for their faculties (and beyond into alumni and philanthropy), while increasing their operational efficiency and effectiveness.
Digital transformations can also improve an institution’s ability to leverage data to inform decision-making and continually improve their services by enabling internal collaboration across the different faculties. Data can be collated and analysed from across the organisation, enabling improved student performance tracking, optimise resource allocation and identifying areas of improvement.
If you’re interested in learning how digital technology can better your student, faculty and organisational outcomes, please reach out.
For the role of personalisation in higher education download the report