Consumers today enjoy the convenience of digital service delivery that many private sector companies now put at their fingertips. So, most people want—and expect—the same level of service from government that they receive from online retailers. Failing to meet that expectation can increase the perception of poor government service. But while many city governments are becoming more digital, there often remains a gap between what citizens want and what they currently get.
In a survey of more than 3,000 US citizens in 2016, 85 per cent of respondents said they expect the same or higher quality from government digital services as they do from commercial organisations, and more than 40 per cent were dissatisfied with government's digital services.1 As with any provider of goods and services, governments struggle to provide great service without an integrated, digital workflow. It isn't that government is unaware of the imperative to go digital. In a Deloitte survey of 1,200 government officials from more than 70 countries, 82 per cent said that improving the customer experience and increasing transparency are prime objectives of their organisations' digital strategy.2
A constituent-centric digital transformation can help create cities that are not just labelled "smart," but that are also responsive to their citizen's needs. These digitally advanced cities can, in fact, go one step further than just responding to customer needs; they can anticipate their unspoken needs. Here are 10 key strategies that cities can consider adopting to jump start their journey and create more digital and responsive cities.
The authors would like to thank Mitali Chatterjee from the Deloitte Center for Government Insights for her contribution in driving research and development of the study. Also, John O'Leary from the Center for Government Insights for editorial support at critical junctures.
The Deloitte Center for Government Insights shares inspiring stories of government innovation, looking at what's behind the adoption of new technologies and management practices. We produce cutting-edge research that guides public officials without burying them in jargon and minutiae, crystalising essential insights in an easy-to-absorb format. Through research, forums and immersive workshops, our goal is to provide public officials, policy professionals and members of the media with fresh insights that advance an understanding of what is possible in government transformation.