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Asia Pacific CFO Pulse

Separating the signal from the noise

Asia Pacific business leaders are navigating uncertainty with greater confidence, while investing in technology, innovation and long-term resilience.

Separating the signal from the noise

Following initial caution at the onset of the Middle East conflict in early 2026, economic sentiment has improved across Asia Pacific. While geopolitical uncertainty remains the dominant external risk, business sentiment is steady, with CFOs increasingly focused on a more balanced set of growth drivers.

CFOs have become more opportunity focused. Their attention has shifted from consolidation towards innovation and the strategic use of technology. AI sits at the centre of this, and CFOs recognise its potential as a growth enabler and a disruptive force.

Resilience is becoming more important. Its goal: greater agility. Enabling businesses to react quickly to market changes, reallocate resources, deliver for customers and maintain strategic priorities despite uncertainty.

“AI, data and automation-enabled capabilities, such as advanced scenario models, can help organisations prepare for critical events. But better information alone is not enough. Organisations also need the agility to respond quickly, turning insight into action rapidly when conditions change.” 
Kok Yong Ho, CFO Program leader, Asia Pacific and Southeast Asia

Economic outlook improves

Concerns about the global outlook have eased, with net optimism in the global economy up 24 percentage points since May, to -3% today. Yet this has not translated into higher business optimism, which has remained broadly stable at 39%, supported by the resilient underlying outlook for revenue and profits. This suggests that CFOs are now looking beyond short-term economic volatility when assessing the outlook for their businesses.

Nearly two-thirds of CFOs (63%) expect revenue to grow over the next 12 months, up from 60% in May, while 56% anticipate higher profits, compared with 52% previously, pointing to continued confidence in business performance.

CFOs playing less defensively

More than half of CFOs (57%) identify geopolitical instability as one of the biggest potential disruptors to their business over the next 12 months, although this is down significantly from May. This has led CFOs to refocus their attention to a more balanced set of growth drivers, with a greater priority on the application of technology (38%) and innovation and new products (37%).

The critical role of AI is clear, both in terms of opportunities and risks. Yet there was a similar increase in the share saying that AI and technology-led disruption was one of the top risks facing their organisation.

AI value gains momentum

Across the region, fewer CFOs report that the impact of their AI investments is unclear (23%) or have had no impact (9%). The share reporting value from AI investments has increased from 60% to 68%, although outcomes continue to diverge across organisations. More than one-quarter (28%) report that the value delivered by AI investments is falling short of expectations, while the share of CFOs reporting value exceeding expectations has increased from 5% to 9%.

While AI may not be the sole driver, these results suggest that those seeing greater value from their AI spending tend to be more upbeat about the outlook for their bottom line.

Firms act on resilience

Nearly half of CFOs (46%) say resilience has become more important over the last 12 months as external uncertainty remains a persistent disruptor. Increasingly, resilience is not simply about withstanding disruption, but about adapting and sustaining performance through uncertainty while remaining positioned to capture future opportunities.

The growing emphasis on resilience is reflected in capital allocation. CFOs who view it as more important are willing to allow associated investments to proceed when the financial returns are significantly lower than others (21%) or unclear (25%).

About the Deloitte Asia Pacific CFO Program

The CFO Pulse is an initiative of Deloitte’s Asia Pacific Chief Financial Officer (CFO) Program. The Asia Pacific CFO Program collaborates with Deloitte member firm CFO programs in the Deloitte firms in the region. Addressing the increasing demands and complexity of the role, it brings together CFOs and Deloitte advisers dedicated to supporting finance leaders at every stage of their careers.

To learn more about the CFO Pulse or the CFO Program, please get in touch. 

Archive

 

About the Asia Pacific CFO Pulse 

Deloitte’s Asia Pacific CFO Pulse Survey explores the issues facing CFOs in the region and provides insights into what CFOs are thinking and doing. Explore the results further on our interactive digital site and benchmark your priorities against CFO peers across the region.   

Methodology

Deloitte’s Asia Pacific CFO Pulse Survey explores the sentiments and key issues facing CFOs across the region.  

In this October 2026 edition, 363 CFOs were surveyed to better understand their challenges, priorities, and the ways they are navigating the future. The survey explored 10 questions covering CFOs’ views on sentiment, performance, and resilience, together with qualitative insight into issues shaping their priorities. The survey was open from 18 August to 7 September 2026. 

Survey responses were received from: Australia, China Mainland, Hong Kong SAR, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Republic of Korea, Singapore, Taiwan (China), Thailand and Vietnam. Some markets with smaller samples have been grouped regionally in this report. Respondents can contact their local CFO Program market lead for further detail on the survey findings.

CFOs from companies with revenue of more than US$500 million constituted 41% of the sample. 

Respondents came from the following industries: consumer; energy, resources and industrials; life sciences and healthcare; financial services; technology, media, entertainment and telecommunications; government and the public sector.

The authors at Deloitte Asia Pacific would like to thank all CFO and finance leaders for their contributions to the CFO Pulse. 

If you would like to contribute to the next CFO Pulse, please do get in touch.