Just how often—and for what purposes—are consumers reaching for and using the world’s most ubiquitous digital device, the smartphone? In its annual global survey, Deloitte asked 44,150 consumers across 28 countries to detail their smartphone usage.
In most developed countries, about 90 percent of adults own a smartphone, and the vast majority use their device daily. As the devices have become mainstream, the market is reaching maturity, with adoption levels nearing a plateau. But at the same time, consumers are expanding their usage habits, driving a robust market for smartphone upgrades, apps and accessories.
How are consumers using all those smartphones? This year’s survey found five key trends:
The bottom line: Smartphones are in the hands of almost every adult in developed countries—and nearly there in developing countries. People can’t seem to get enough of smartphone’s convenience, connectedness and entertainment. Thus, the prospects for smartphone upgrades and hardware and accessories sales remain sunny.
The Deloitte mobile consumer survey is a multi-country survey that measures consumer preferences and habits around mobile products and services. The 2019 survey included more than 44,000 respondents across 28 geographies. Explore the survey results from specific countries here.
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