The innovative technologies and customer experiences explored in the Genesis Project collaboration have wide-ranging applications beyond the watch industry. They could ensure that customers of other luxury items such as jewelry, or art, own the authentic item. Similar digital tokens could be deployed by manufacturers to prove the authenticity of airplane, auto or robotics parts, or by life sciences organizations to ensure medications are genuine and to securely store customer data. The technology could be a powerful tool for companies to authenticate responsible sourcing of materials, whether in mining and energy, or the food industry. The opportunities are endless.