American Pantry Study 2013
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Building Brands For The Discerning Consumer
In 2010, Deloitte embarked upon the inaugural American Pantry Study to understand the recession‘s impact on shoppers. This research included the role of brands, shopper channel planning and brand trade-off strategies. In 2011, we looked further into consumer behaviors and attitudes to reveal the continued impact of the recession. The 2013 report builds on the two previous studies, with a deep analysis of the reasons people buy, the risks they are managing and the ways the consumer has changed.