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Sustainable Innovation

Sustainable innovation helps you zoom into the core of your business to make better products for your company and everyone else.

Adding the sustainability lens* to the innovation process enables the creation of new products, continuous improvement process, new business models and new sources of revenue, while at the same time, considering the impact to the environment and to the community. It will create value not only to your company but also to your employees, your consumers, your shareholders and the communities where you operate.

The addition of sustainability will take innovation to the next level. The increasing drive sustainability offers through personal and stakeholder engagement, open source and collaborative approach enriches the outcome of the innovation processes.

*The sustainability lens will make you consider topics as global environmental and social impact, company’s reputation, risk mitigation as many others when looking at your opportunities in the immediate and long term.

Are you doing things right or are you doing the right things?

The business case for sustainability has been proven. Sustainability has acquired a permanent place on the boardroom agenda. Almost every company recognizes the importance of sustainability and has taken steps towards a more sustainable business.

Companies see that the various sustainable initiatives they take can lead to cost savings. A sustainable business though requires more than making cost savings and eco-efficiencies. If a company wants to transform into a sustainable business, the focus should be on embedding sustainability across all products and services.

A study by the Economist Intelligence Unit shows that 76% of business leaders believed that the value of a company should be measured by the positive contribution its core business makes to society as well as by its profits and 73% state that the core activities of their own organizations make a valuable contribution to society.

Sustainable innovation helps you zoom into the core of your business and closely examines your processes, products and systems. This approach will lead to a mind-set for more radical problem solving; urging people to find insights from external sources, making them think in new directions and areas not previously covered.

Deloitte can help you see your business through the sustainability lens and guide you through a proven methodology to innovate your business.

As catalysts and facilitators of the process, Deloitte ensures an End to End innovation approach. Deloitte can help you engage your stakeholders and making them part of your business models. Strategic partners can be facilitated and next to that, Deloitte ensures content in the area of sustainability, innovation and a broad range of consulting expertise.


Anneke Sipkens
+31 (0)88 288 87 31
LinkedIn Anneke Sipkens Twitter Anneke Sipkens

Patricia Garcia Diaz
+31 (0)88 288 16 08
LinkedIn Patricia Garcia Diaz


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