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Digital Disruption

There is no debate that digital innovation – including advances in computing, networks, devices and the capabilities they unleash like cloud computing and data analytics – is a profound force in the global economy. We describe the impact of these innovations as digital disruption and see it as a measure of how much the arrival of new digital technologies will drive change for business, the economy and society as a whole.

The digital economy isn’t just about speeding up communication across borders or changing the skills workers need, it’s about changing the very nature of consumption, competition and how markets work.


More profoundly, it is also driving a significant shift in the balance of power between organisations and individuals. The explosion in connectivity and the availability of information is putting today’s consumers, employees, citizens, patients and other individuals squarely in the driver’s seat.

As value chains shift within industries, executives and policymakers face big strategic questions.

As they formulate responses, we believe it’s essential not to generalise.

Digital innovation is significant, but it won’t affect every industry in the same way. Even within industries, companies with different business models face very different questions. And even within one business, different business units will find themselves more or less exposed to digital – both in terms of threats, and opportunities.

Deloitte Digital business enablers

Accelerated Strategy

Social Media

Digital Consumerisation

Digital Disruption
Data Visualisation

Business Gaming

Key contact


Andre Hugo

Director: Deloitte Digital
Cell: +2782 354 3965

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