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Deloitte Digital launches new studios in South Africa, breaking ground in fourth country since 2012

Deloitte Digital continues to break new ground, formally opening two South African studios in Johannesburg and Stellenbosch.This marks the fourth country, after the US, UK, and Australia, to open studios since the launch of the Deloitte Digital brand in 2012.

The team in South Africa is emerging as a force of its own, deepening Deloitte Digital’s perspective on digital and mobile services worldwide. Not only will they offer clients the expertise to develop solutions across a full spectrum of mobile and digital services, the team in Africa will also bring their unique mobility perspective to global offerings, says Andre Hugo, Director at Deloitte Digital South Africa.

“The South African and African mobile landscape is significantly different from the rest of the world’s mobile landscape. The African continent has embraced ‘mobile first’ and is leading the charge towards ‘mobile only’,” says Hugo.

Hugo went on to explain that the challenges and opportunities within Africa lie in the fact that smartphones are not as pervasive in Africa as they are in the rest of the world. Dumb and feature phones account for more than 90 percent of the phones in use on the continent. This means that if clients focus solely on smartphone applications, they will not be engaging the majority of their customers.”

Deloitte Digital South Africa will be able to assist with these dilemmas and also accelerated digital strategies, mobility and application solutions, social business solutions, data visualisation, Digital ERP and turnkey digital solutions.  Bill Briggs, Global Lead of Deloitte Digital, added: “Deloitte Digital in South Africa can uniquely help clients with the full suite of digital services – from strategy, creative, user experience (UX) to emerging technology engineering, back-end integration, and the core consulting skills to help drive organisational change – industry expertise, strategy and operations consulting, and a deep understanding of how to realise digital innovation built upon existing systems and data.” 

“Launching Deloitte Digital has been brought about by the growth of the digital industry locally. South African business is embracing technology-based innovation, digital media, and social business. This has fundamentally changed the nature of our business, which was originally led by strategic planning for clients,” says Hugo.

Hugo also noted that as the market has matured, the South African team’s service footprint has expanded and moved into mobile development. As they move under the auspices of the Deloitte Digital brand, they are already providing for the local nuances of the high penetration of feature phones and dumb phones, through to complex payment solutions integrating into clients’ ERP systems.

“This track record has allowed us the unique opportunity to assist a number of clients with digital transformation projects – redefining theirbusiness purely in the digital realm,” concludes Hugo.

Find out more about how Deloitte Digital South Africa team is driving disruption in the digital marketplace at

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Kerry Naidoo
Deloitte & Touche
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