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The Deloitte Consumer Review – Seeing the bigger picture: making sense of consumer data

The Deloitte Consumer Review series aims to provide an insightful and impartial view of selected consumer trends that we believe will have a significant impact on Consumer businesses in the UK market.

In our third edition, Seeing the big picture: Making sense of consumer data we look at how businesses can unlock consumer information to extract a competitive advantage and grow market share. We call this ‘competing on insight’ and in many cases it requires a fundamental shift in the way that businesses view the role of data in developing marketing and operational strategy.

Click here to read our South African press release.

Click here to read the English transcript.

Click here to download the report.

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