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Big Data Demystified: Using Unstructured Data for Competitive Advantage

Big Data is a nickname for the recent increase in largely external and unstructured business and consumer information. How are businesses across industries harnessing traditional enterprise information management functions and systems to translate Big Data into useful business intelligence?

On a Technology Executives Dbriefs webcast, Big Data demystified: Using unstructured data for competitive advantage, held on May 3, 2012, Deloitte Consulting LLP directors Rajeev Ronanki and Greg Szwartz discussed:

  • Approaches that organizations can take to structure the enormous volume of information available today
  • Using analytics to harness insights contained within enterprise data, becoming more agile and responsive to customers in the process
  • Case study – how analytics has become a game-changer for the pharmaceutical industry

Watch the Dbriefs webcast replay to discover how Big Data can be a critical element to supporting an adaptive, customer-centric organization.

The following polling questions were conducted during the webcast:


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