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Marketing's Digital Renaissance and the CMO's Evolving Role

Deloitte Dbriefs | Technology Executives

Start date and time

October 3, 2013 2:00 PM

End date and time

October 3, 2013 3:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Bill Briggs, Director - Deloitte Consulting LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Marketing is undergoing a digital renaissance, dealing with omni-channel content, customers expecting unprecedented intimacy and engagement, and amazing new enabling technologies. Where are CMOs in the journey, and what are essential conversations between CMOs, CIOs, and others in the organization? We'll discuss:

  • The evolving role of the CMO – how sales and marketing fit into the omni-channel puzzle.
  • Systems and tools CMOs need to engage digital customers and launch effective campaigns, including social, mobile, analytics, and content.
  • Managing the explosion of data and driving new insights that improve customer engagement.

Discover how technology can help CMOs fulfill the core mission of cultivating profitable and lasting customer relationships in the digital consumer era.

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