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Social Business: Shifting Out of First Gear

New findings from the 2013 Global Executive Study and Research Project

Read the report online | Download the PDF | View the Infographic


Social networking can provide instant access to people and information throughout the world, giving business the opportunity to engage with customers and connect employees in ways never before imaginable. So why are some businesses benefitting more than others? And how are they benefitting? What kinds of enterprises are benefitting the most?

To answer these questions, Deloitte and MIT Sloan Management Review (MIT SMR) are collaborating on a multi-year global research project to probe executives’ views of the social business opportunity and how companies are harnessing its value.  This year’s second annual research study included 2,545 respondents from 25 industries and 99 countries, and interviews with nearly three dozen social business thought leaders.

We invite you to download your digital copy of the report findings and explore the infographic to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.

As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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