Customer and Market Strategy Case Studies
Browse our recent client engagements by business issue, and you'll find the work of thorough, knowledgeable and collaborative professionals determined to solve your business challenges and create value.
Redrawing the Map
How a Fortune 100 technology company simplified its channel strategy to improve profitability, speed and service.
From the Ground Up
How a Fortune 500 consumer durable goods manufacturer rebuilt its entire product strategy.
Testing the Limits
A Fortune 500 biotech company transforms the way complex medical testing is delivered to patients.
When David Acquires Goliath
In a merger gamble made steeper by the credit crunch, a biotech powerhouse emerges.
Switching Gears to Give Customers What They Want
A global heavy equipment manufacturer’s multichannel sales and distribution strategy.
Merger Integration for Global Technology Manufacturer
The process after announcing a large acquisition – a billion-dollar purchase of a competing manufacturer.
Pricing and Profitability Management in Banking
How would customers for a large mortgage lender react to price changes?
Pricing & Profitability Management in the Chemicals Industry
From commodity to value.
Pricing & Profitability Management in Retail
Pricing for profit.
90 Days that Changed the World of Marketing for a Major Technology Player
Customer and market strategy in the technology sector.
Making Innovation Work in Telecom
A successful new business launch.
Improving Automobile Product Offerings and Inventory Management
Making the complex more simple.