Customer Analytics and the Next Best Offer: Improving Your Timeliness and Relevancy
Consumers today are more discerning, informed, and demanding – and often less loyal. How can analytics help retailers develop a more complete, intimate, and relevant understanding of their customers?
In the Industry Executive Dbriefs webcast, Customer Analytics and the Next Best Offer: Improving Your Timeliness and Relevancy, John Lucker, Principal, Deloitte Consulting LLP and Tom Davenport, Professor, Babson College and Senior Advisor, Deloitte Analytics discussed:
- Why customer analytics matter more than ever and potential benefits of customer analytics, coupled with next best offers (NBOs).
- A smart start to your customer analytics project and using analytics to craft NBOs that steer consumers to the right merchandise, offer, or service at the right moment and price.
- Refining NBO capabilities by defining objectives, gathering data, analyzing, executing, learning, and evolving.
Watch the Dbriefs Webcast replay to learn about using analytics to translate a customer's signals into useful insights.