Deloitte Acquires Banyan Branch
Amplifying its Social Capabilities to Help Clients Better Connect with Audiences through Digital Experiences
Banyan Branch professionals to join Deloitte Digital
NEW YORK, October 21, 2013 – Deloitte has acquired substantially all of the assets of Banyan Branch, a leading digital and social media agency. Based in Seattle, Banyan Branch offers clients audience-powered, digital marketing solutions through a full suite of services, including: social analytics and insights, community management and digital creative. Terms of the deal were not disclosed.
“Social engagement is an integral part of marketing, providing measurement and precise targeting to influence brand perception. Social analytics gives CMOs and business leaders the power to navigate huge amounts of data to identify market influencers,” says Mike Brinker, US leader for Deloitte Digital and principal, Deloitte Consulting, LLP, “With Banyan Branch’s strong record of helping brands make sense of it all, we will bring actionable insights to our clients so they can genuinely connect with their audience.”
The Banyan Branch team will join Deloitte Digital, a part of Deloitte that combines creative services with trusted business and technology sense to design and deliver digital experiences for the world’s leading brands. The acquisition is a continuation of Deloitte Digital’s strategy to offer clients access to a full-suite of digital marketing services, bolstered by Deloitte’s vast business and technology services and capabilities.
Alicia Hatch, Banyan Branch’s senior vice president of business development, adds, “Social media and big data capabilities have completely transformed digital marketing in recent years. This acquisition will allow us to meet the increasingly complex needs of global brands and leading marketers. Banyan Branch’s data-driven approach to social media combined with the creative, business and technical resources of Deloitte Digital will set new standards for digital marketing.”
Banyan Branch was founded in 2007 and has grown under the leadership of Alex Garcia, Dave Hanley and Alicia Hatch. All three will continue in leadership roles within Deloitte Digital, helping to redefine the future of marketing through social engagement.
About Deloitte Digital
From strategy to delivery, Deloitte Digital combines cutting-edge creative services with trusted business and technology expertise to design and deliver digital experiences. Whether consumer or enterprise, we deliver strategy, mobile, social, eCommerce, digital marketing and design solutions that help strengthen our clients' brands and evolve their businesses. Deloitte Digital is a part of Deloitte Consulting LLP. Learn more at www.deloittedigital.com.
As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.