About The American Pantry Study 2013
Details about the survey
Deloitte conducted a large-scale online consumer survey across the U.S. of primary shoppers. The survey was conducted in January 2013 and was completed by 4,047 respondents The gender mix represented was 58 percent women, 42 percent men. The survey included 28 product categories and 350+ brands.
For more information about the respondents, see below.
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