Meet Steve Lunceford
Specialist Leader, Deloitte Consulting LLP
Steve Lunceford is a Specialist Leader in Deloitte Consulting, helping to drive Deloitte’s Social Business practice and an evangelist for the use of new media technologies and analytics.
Steve has built expertise in marketing, media relations, brand and strategic communications, working for clients across industries including telecommunications, hospitality, government, entertainment, professional sports, and retail. With over 17 years of managing award-winning digital marketing programs, Steve created a social networking tool for the public sector, which was featured in Mashable, USA Today, The Washington Post and other publications before being acquired by the number one social site in that industry.
In addition to his broad-based experience in corporate positioning and raising awareness for brands, products, and services, Steve is a specialist in crisis communications planning and execution, having led communications response teams for situations ranging from stock delistings and bankruptcies, to hostage situations and more.
Point of view
- Technology Trends 2013: A public sector perspective
- The engagement economy: How gamification is reshaping business
- New media risks and rewards: People first, mission always
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