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Deloitte’s 2013 Holiday Survey

Naughty or nice? How will retail sales fare this season?

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More than just a palm reading, Deloitte's annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers' expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings for regional and national retailers, industry executives, and media.

The survey has uncovered and reconfirmed important consumer trends that are critical for making sound business and planning decisions. From the consumer's expected spending due to uncertainty in the economy, to rising energy costs and a stagnant labor market, the data in the holiday survey is critical in helping retailers develop better promotions and service strategies.

Take a deeper dive into our holiday survey trends and data by downloading our full set of PowerPoint findings.

Holiday shopping survey results

  • Survey of respondents’ Thanksgiving shopping plans
    Deloitte takes a consumer pulse of buying attitudes just prior to the pivotal Thanksgiving shopping weekend.
  • Will it be a naughty or nice holiday season for retailers? Download the survey results
    Do consumers expect to spend more this season? Where do they plan to shop, and what will they be buying?
  • Live webcast. Holiday 2013: Sleigh Bells, Stockings, and Smartphones?
    With digital devices and smartphones filling holiday stockings at a growing rate, how consumers shop and engage with brands this season is changing. Register for our live Dbriefs webcast on December 5 at 11 AM ET.

Press releases

  • More consumers shopping mobile and local
    Smartphone ownership rises to 61 percent of consumers; Two-thirds of Americans plan to shop small businesses or independent retailers.
  • Shoppers add a pinch of sparkle and dash of cheer
    Shoppers may be spreading more holiday cheer this fall, while offers like free shipping, free returns and in-store pickup will help make the Internet the top holiday shopping destination for the first time, according to Deloitte’s 28th annual survey of holiday spending intentions and trends.
  • Deloitte forecasts 4 to 4.5 percent increase in holiday sales
    As the economy improves at a gradual but steady pace, retailers can expect moderate gains this holiday season.

A look back over the seasons

  • 2013 Holiday sales: Historical data
    Were holidays happy or humbug in the past? Review retail sales data from previous holiday seasons.
  • Deloitte’s 2012 annual holiday survey of retail spending and trends
    For a look back at last year’s economic trends and consumer spending intentions, view our 2012 holiday survey results.

Media contact

Courtney Flaherty
Deloitte Services LP
Public Relations
+1 203 905 2708
cflaherty@deloitte.com

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Meet our 2013 holiday spokesperson

  • Alison Kenney Paul
    Vice Chairman, U.S. Retail & Distribution Leader, Principal, Deloitte LLP

Related resources

  • Deloitte Consumer Spending Index dips again in September
    The Index moved down again in September, showing the second month of small declines.

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