Managing Partner Haskins & Sells
"It's far better to try to achieve impossible standards than it is to lower those standards to match performance—even if that might be more realistic." This comment by Michael Chetkovich characterized his career with Haskins & Sells, a predecessor of Deloitte & Touche, and his leadership of the firm from 1970 to 1978.
Chetkovich was equally concerned with accounting's good name. While chairman of the AICPA in 1978, he remarked, "The AICPA, the FASB, and the public accounting firms are working hard to respond to the demands of our critics while—and this is vital—at the same time ensuring that the changes brought about by these responses do not compromise the high standards of ethics and service that have been the hallmark of the profession."
Chetkovich's contributions to the profession were noted by the AICPA, which awarded him its highest honor, the Gold Medal Award for Distinguished Service to the Profession.
A native of Angels Camp, CA, and an outstanding student at the University of California, Chetkovich was awarded the Forbes Medal for scoring the highest grades on the CPA exam in the state of California. World War II had just broken out, so he spent the next four years in the Navy. He joined a California accounting firm that merged with Haskins & Sells in 1952. Chetkovich was named partner-in-charge of the San Francisco office in 1965 and moved to the firm's National Office in 1967.