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The new normal in healthcare

Greater collaborations within the healthcare ecosystem critical in achieving desirable patient outcomes

SINGAPORE, 21 October 2013 – The human body is a complex system which owes its continued survival to its individual component organs working independently, and simultaneously, in unison within a fully integrated and self-regulated environment.

The latest Deloitte report Healthcare 3.0: Healthcare for the new normal launched at the 2nd Malaysia International Healthcare Travel Expo (MIHTE 2013) suggests that healthcare systems for the new normal should strive to work in a similar cohesive manner.

In the Healthcare 2.0 era, the focus was on quality, medical technology advancement, and physician brand-building, but the new Healthcare 3.0 environment – which is focused on the consumer-patient archetype – is markedly different and leverages disruptive innovation, globalisation, and social media as its key defining traits.

According to the report, healthcare will remain as one of the most sensitive areas in any government’s agenda in the new normal. It is therefore expected that the view of the industry is not merely a functional fulfillment to a population’s need but also a critical strategic piece in defining a nation’s agenda in support of the social compact.

“Healthcare 3.0 gives governments an unprecedented opportunity to flex their muscles and be an influential stakeholder working collaboratively with the other stakeholders in the healthcare system,” remarked Janson Yap, Deloitte Southeast Asia Industry Leader for Life Sciences and Health Care.

“Intergovernmental collaboration, a transformed focus on the patients and technological innovations are key improvements needed to solve further healthcare demand strains and runaway cost escalation. We need to act now to ensure our healthcare systems can continue to support us into the future and are able to adapt to the changes in global lifestyle and technology”, added Janson.

The Deloitte Healthcare 3.0 model posits a balanced and integrated approach towards desirable patient outcomes through six critical components that must work together in synergy in the new normal that healthcare systems face today:

  1. A clear vision for the future:  Capacities and mindsets are often slow to change.  If healthcare systems wish to continue to remain relevant, they must pay heed to the rise of megatrends and the rapid pace of disruptive technologies, or risk facing a demand-supply mismatch
  2. Smart healthcare financing:  Unsurprisingly, cost containment and the comprehensiveness – or lack thereof – of healthcare coverage has emerged as one of the most common issues in mature economies.  The smart approach to healthcare financing would be to adopt an adaptable, mixed financing model with segmentation capability, in terms of level of coverage, demographic profile and healthcare accessibility
  3. Listening to the voices of the people:  With the rise of social media and the increased importance of influencers, the Consumer-Patient archetype has taken centre stage.  Gone are the days when doctors and medical providers are the main advisors on health matters – the Consumer-Patient today seeks and aggregates multiple sources of information for the purposes of self-determination and conclusion.  Healthcare systems will need a redesigned paradigm for understanding and influencing patient behaviour
  4. Sensing the pulse of the industry:  The skilled staff and medical professionals who collectively drive the whole patient experience from start to end are the custodians of a health organisation’s brand and reputation.  Emerging manpower issues such as career mobility and equality will have to be dealt with promptly as countries face stiffer competition for healthcare professionals
  5. Towards a compassionate and inclusive society:  A healthcare system of the future will need to have its priorities set on fair and equitable access regardless of social standing.  As global healthcare demand shifts from a focus on acute care to intermediate and long-term care, the “care” component in “healthcare” will become more pronounced and this will have to be reflected in the overall approach
  6. Flexing governmental muscle for healthcare:  In most markets, the public sector is the largest healthcare provider and payer with the majority of patients under its care.  As such, it is an influential stakeholder in the healthcare system and it is envisioned that governments will play a more active role in regional collaboration and become a mover of market collaborations.

To download a copy of Healthcare 3.0: Healthcare for the new normal, please click here.

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Marie Li
Company:
Deloitte Singapore
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Marketing & Communications
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Email
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