Zooming in on customer profitability
Ways to measure, manage and optimize your trade margins
Manufacturers are increasingly pressured by their customers to meet their demands and service levels. Retailers and distributors are rapidly consolidating and professionalizing, hence chilling the relationship with manufacturers to facts, figures and ROI. It is time for manufacturers to respond; it is time to zoom in on customer profitability.
Deloitte organized a seminar on customer profitability on 6 March 2008. During this event speakers from Sara Lee, TomTom and Deloitte zoomed in on three main elements of customer profitability: trade terms & pricing, trade promotions and cost to serve. During the seminar we also presented the findings of our interview based research on collaboration and relationships between retailers and manufacturers.
Over 50 experts from leading consumer packaged goods (CPG) and manufacturing companies participated in this year’s event.
Do you want to know more about Trade Management and how to improve your customer profitability? Please contact our Customer & Markets Strategy practice.
You can also download our flyers on trade promotion management, trade terms optimization and cost to serve below.
To receive more information on Trade Management, please contact Erik Nanninga, Partner at Deloitte Consulting.
Tel. +31 (0)20 454 76 26
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