Technological innovations, electronic publishing, video on demand, decreasing spending on advertising, refinancing, international expansion, telco entry, 'alternate access', Internet and continually changing fiscal laws are just some of the challenges that the media industry faces. Businesses that use this ever changing environment as a strategic advantage will succeed in this market.
This is why the big media companies are again looking at their operational management. Marginal improvements are no longer sufficient. To compete at a global level, radical changes are needed. Surviving in today’s market means looking rationally at maximizing opportunities and keeping costs as low as possible.
Deloitte provides services to, among others, the advertising industry, television companies, cable companies, printers and publishers.