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TMT India Predictions 2013

  • Smartphones have been a phenomenal success and are likely to remain so in 2013
  • 4G is still a few years away to fully take off in India
  • Newspapers will remain the second biggest influencer behind television
  • More social media coursework at universities, dedicated social media MBA programs
  • Large players, start-ups expected to join hands to offer “inclusion services” around UID

Mumbai, 20 February 2013: Voice and data tariffs will need to be rationalised in 2013 to sustain the telecom industry, according to Deloitte Technology, Media and Telecom (TMT) Predictions 2013. With operating costs of telecom operators rising exponentially, Deloitte expects that companies will hike tariffs gradually -- either in the form of removing discounts or increasing tariffs nominally. Although consumers are signing up for mobile broadband in record numbers, data traffic is not translating into equivalent increase in average revenue per MB. Deloitte predicts that in 2013 network operators in India – both wireless and wire line – are likely to stay away from unlimited data pricing plans. “In 2013, operators will be leveraging on innovative pricing strategies to position themselves effectively against their competition” says a Deloitte Spokesperson.

Mobility will be the most dynamic technology platform that would influence a multiplicity of segments of which the most notable ones would be education and payments. Payment methods would see changes with wider adoption of alternate currency under various use-cases. In education the emergence of open standards and the mobile web interplay would bring together collaborative and experiential models of learning, promote greater teacher-student-parent interaction, and provide more insightful and relevant skill-assessment platforms.

It is becoming evident that mobile internet users will exceed the wired users. So, the growth rate of mobile internet users will primarily depend on the success of internet penetration and that of faster and more reliable mobile networks – like 3G and forthcoming 4G. Deloitte predicts that Social Media will increase its dominance further over other forms of media for connecting to the masses both at a personal level and for business purposes. In 2013, there will be more social media coursework at universities, as well as, dedicated social media MBA programs, as schools rise to the challenge.

Deloitte also predicts that this year will see more ideas being incorporated around UID that would accommodate structural changes in the model to make the concept a hub for addressing a range of governance issues. Deloitte expects a few large players to start taking baby steps towards forming the ecosystem around the G2C model. Primary among these would be remittance services that would bring banks, mobile operators, retailers and application service providers / aggregators / banking correspondents in one platform. The integration will enable offering of banking ability to a larger section of society through a wider channel than what could be traditionally offered. Such a model in the long-run can significantly widen its scope by linking to the UID.

Deloitte’s TMT Predictions are a highly anticipated annual series of global insights that showcase the emerging TMT trends that will significantly impact businesses and consumers in the coming year and beyond. The 2013 Indian TMT Predictions are based on research, in-depth interviews and input from Deloitte clients and alumni, industry analysts, leading global TMT executives. Some of the most significant TMT trends that will impact India in 2013 are:

  • Hawking their ware: Will technology find its next big market in India retail?
    There will be increased use of technology in the retail industry in India as online and offline retailers scale-up and address newer market segments.
  • Cloud: The ascent continues
    While large enterprises would drive the volume consumption of cloud computing services, we shall continue to witness large scale adoption of cloud-based services by SMB. This segment would largely prefer the public cloud model and the current adoption would be driven by SaaS and hosted infrastructure.
  • Television: Old school, but still rocking the show
    Deloitte predicts that television will continue to dominate as a media source and as an impactful medium for advertising. Content too will evolve as it focuses on localisation and targeted advertising to cater to regional tastes and needs.
  • Print Media: Time for transformation
    Newspapers will remain the second biggest influencer behind television as the preferred advertising media. As the printing industry rejuvenates itself, the focus will be on making investments in digital printing, which represents a market growth opportunity for technology vendors, as well as, users.
  • Movie Content: Digital means of entertainment
    Rising consumer demand for movie content will lead production houses to generate more content in digital format. The move from film to digital would create a burden on theaters to invest money; they may not have on new projection technology.
  • 4G is still a few years away
    It will still take few years for the ecosystem to develop for adoption of 4G services by the masses. There may be no new killer app for 4G that 3G could not deliver. Usage of 4G handsets, tablets and dongles will be largely similar to that of 3G.
  • Smartphone market will grow but usage will remain simple
    In 2013, one in every five smartphone owners, globally, may never or rarely (less than once a week) connect to the Internet through cellular or Wi-Fi. While in case of India, the trend would compute to two in every five smartphones owners.
  • Dumb pipes becoming smarter
    2013 will see telecom pipes to add greater value to the content that they carry between smart devices. Smarter networks will benefit end-users, content providers, application providers, technology providers, mobile operators and their vendors. This is the only long-term strategic growth avenue for network operators.

For a full copy of the report, please click -

Notes to the editor
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

This press release has been given by Deloitte Touche Tohmastu India Private Limited.

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