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Tech Trends 2013

New Delhi, April 23, 2013 – Deloitte in India released its annual ‘Tech Trends 2013’ report - ‘Elements of postdigital’ which examines the ever-evolving landscape of technology put to practical business use. For the analysis, Deloitte has selected 10 trends that have the opportunity to impact business over the next 18 to 24 months.

This year’s theme, Elements of postdigital, has digitalization as its core. It examines the convergence and controlled collision of five forces – Analytics, Mobile, Social, Cloud, and Cyber – as businesses move closer to achieving the possibilities of the postdigital enterprise, where all five forces are mature, implemented and integrated. These five forces offer new set of tools for business, opening the door to new set of rules for operations, performance, and competition.

It’s an uncommon time to have five forces – all newly emerged, all evolving and all technology-centric – already impacting business so strongly. It is an opportunity for IT to deliver extraordinary value via modest investments on top of a strong legacy technology footprint. IT can deliver engagement and empowerment to business customers, both innovating and industrializing”, said Mark White, Principal and Chief Technology Officer, Deloitte Consulting LLP and co-author of the report.

Deloitte 2013 report shares ten trends grouped into two categories. Disruptors are opportunities that can create sustainable positive disruption in IT capabilities, business operations, and sometimes even business models. Enablers are technologies in which many CIOs have already invested time and effort, but which warrant another look because of new developments or opportunities. Enablers may be more evolutionary than revolutionary, but the potential is often there nonetheless to elevate the business game.

Each of the 2013 trends is relevant today. Each has significant momentum and potential to make an impact. And each warrants timely consideration. Forward-thinking organizations should consider developing an explicit strategy in each area – even if that strategy is to wait and see.


  • CIO as the Postdigital Catalyst - CIOs can lead the move to tomorrow – reshaping business as usual, and driving innovation. On the one hand, they face unprecedented opportunity for innovation. On the other, the existential threat of disruption. When CIOs harness the convergence of the five postdigital forces, they can change the conversation from systems to capabilities and from technical issues to business impact. Plan big, start small, fail fast, scale appropriately.
  • Mobile Only - Mobile should be top of mind for organizations. The next wave of mobile may fundamentally reshape operations, businesses and marketplaces – delivering information and services to where decisions are made and transactions occur. And the potential goes far beyond smartphones and tablets to include voice, gesture and location-based interactions; device convergence; digital identity in your pocket; and pervasive mobile computing. The very definition of mobile is changing.
  • Social Reengineering by Design - Businesses are no longer building technologies just to enable interaction – they are now engineering social platforms for specific context – platforms that can relieve rather than serve traditional organizational constraints such as deep hierarchies, command-and-control cultures, physical proximity and resource concentration. Social reengineering can fundamentally transform how work gets done, but it isn’t just a “project.” It’s a strategy.
  • Design as a Discipline - Driven by consumer experience, intuitiveness and simplicity are moving from IT aspirations to enterprise mandates. Design is not a phase; it’s a way of thinking. Beyond look and feel, beyond user interfaces. Isolated in silos of user experience, marketing and product development, individual design functions may be reaching their limits. What’s needed is a collaborative, immersive environment to work together. Design is not just an “IT thing” or a “marketing thing” or a “product engineering thing.” It’s an enterprise thing.
  • Internet Protocolv6 - Internet Protocol is the foundation of networking. Businesses need to connect with the outside world, and hence Internet Protocolv6 is for the future and the most urgent issue for today. IP addresses are woven deep into applications and infrastructure, and migration sometimes brings challenges. While there’s no drop dead date for IPv6, the final IPv4 address blocks have already been allocated. Careful and proper adoption will take time for planning, execution and verification. So the time to start is now.


  • Finding the Face of Your Data - By combining human insight and intuition with machine number-crunching and visualization, companies can answer questions they’ve never answered before. More importantly, they can discover important new questions they didn’t know they could ask.
  • Gamification Goes to Work - Driving engagement by embedding gaming in day-to-day business processes. Gamification can encourage engagement and change employee, customer and supplier behavior, creating new ways to meet business objectives. The goal is to recognize and encourage behaviors that drive performance – sometimes in unlikely places. This trend has moved
    beyond hype and is already demonstrating business value. Gamification in the workplace incorporates social context and location services to motivate and reward desired behaviors in today’s mobile-social world.
  • Reinventing the ERP Engine - Revving up data, hardware, deployment and business model architectures at the core. ERP is no stranger to reinvention, overhauling itself time and again to expand functionality. But the underlying engine has remained fairly constant. That’s now changing.
  • No Such Thing as Hacker-proof – Businesses need to be more proactive and react more rapidly when breaches. The need of the hour is to detect the threats quickly, respond, clean up and adjust business tactics. Be outward-facing, prepared and ready in advance. Idea is to anticipate and prevent such lags wherever possible.
  • The Business of IT - Fragmented processes and systems can prevent IT from effectively delivering on the changing demands of the business. IT may need to transform its own management systems to keep up. Today, CIOs are crafting solutions from industry-leading products and testing business cases at each step. And the potential benefits are worth the investment – not only in driving down costs and better managing risks, but in positioning IT as the business partner in provoking and harvesting disruption in the Postdigital era.

The postdigital forces have seen extraordinary attention in the past four years – and each is still in the early stages of adoption, Postdigital’s potential can spur both offensive and defensive responses. On one side lies opportunity for innovation. On the other, the existential threat of disruption. Every industry may be affected by the underlying digital forces. Every market may be reshaped by their controlled collision. Our hope is that the Tech Trends reports will help you discover the elements of postdigital in your enterprise”, said Rajarshi Sengupta, Senior Director, Deloitte in India.

To download the report, click here

Notes to the editor
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK Private Company Limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.  Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte’s more than 182,000 professionals are committed to becoming the standard of excellence.

In this press note “Deloitte in India” refers to Deloitte Touche Tohmatsu India Private Limited, which is a company established under the Indian Companies Act 1956.

This press release has been given by Deloitte Touche Tohmastu India Private Limited

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