2012 was a defining media year. Whether it was millions cheering on their heroes on TV, online and in the streets, football fans gripped by a last minute twist in the twentieth Premier League Championship, previously unheard-of authors breaking records for book sales, or chilling propaganda distributed on social networks, media reached into our lives more intensely than ever before.
This year’s Media Consumer survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future.
Hover over the graphics (where the cursor turns to a hand) to see some comparison stats, and download your favourite chapters from the report.
Our survey shows that 65% of respondents have access to a smartphone and a third have a tablet in their household. This suggests that consumption of media is set to grow further. It seems that despite the frosty economic climate, UK consumers still seem besotted by high quality professionally-produced media and the devices on which they consume it.
To reflect the breadth of consumption habits that exist in today’s market, we have chosen to first focus on how UK consumers regard the drivers of change in the market – the digital media and device economies – and then look at their effects on four media markets: TV, news and magazines, books and video gaming.
Share this animated infographic
You can embed this infographic on your blog or website. Simply copy the below code and paste it into your website