It's time to think beyond ink...
Hold the presses?
In a year in which Vogue brought out its largest ever edition - boasting 840 pages - and the Wall Street Journal was purchased for over $5 billion, print remains insecure. And with good reason: so far over $10 billion has been invested in 2007 acquiring digital advertising companies , the principal drivers - and beneficiaries - of the rapid growth in online advertising.
Joining forces with the PPA, Deloitte met with some of the publishing industry's leading figures to get their views and insight.
Our report examines the way publishers have addressed the challenges posed by digitisation. Identifying some of the unique consumer-facing challenges and the potential strategies that can be deployed to meet them.
Download your copy of the full report: It's time to think beyond ink... (PDF, 2073KB)
In the press
Times online - Rival publishers discover novel battleground in cyberspace
Turn the page - The net benefit of digital publishing
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