The Price Waterfall is at the heart of any pricing organisation. It is an effective tool to identify margin leakages and creates visibility from a reference list price down to the pocket margin, including discounts, rebates, and other cost elements. On top of that, the visual representation of your cost allocations makes comparison with your peers very easy.
We have seen that quick wins usually lie in effective pricing execution. Examples of opportunities in this area include raising product/service value perception, introducing price corridors, optimising product mix and minimising margin leakages through effective discounting.