This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

Swiss Christmas Retail Survey 2013

The informed consumer


Deloitte is proud to present an overview of its annual Christmas survey polling European consumers on their spending patterns during the Christmas shopping season. Our member firms have published this survey since 1998, Switzerland has contributed to the research since 2007.

Key points:

  • Swiss consumers retain their cautious outlook for the economy, but are prepared to spend on Christmas. With CHF 807 per household the Swiss Christmas budget is the 4th highest in Europe.
  • The importance of online shopping, M-commerce and social media continues to grow. This year 39% of the survey participants plan to buy their Christmas presents online, up from 31% in 2012.
  • Cross-border shopping in Euro countries remains attractive. Forty-eight percent of Swiss consumers are planning to make Christmas purchases (partially) in Euros. Nevertheless, the share has declined marginally, compared to two years ago, due to the stability of the Swiss Franc/Euro exchange rate over this period.
  • The gap between gifts wished for and purchased increased this year, indicating that many gifts could be returned. This is an increasing challenge for the industry.

Stay connected
Get connected
Share your comments