Increased Information and communication and technology (ICT) investment and the adoption of global best practices have helped Canadian retailers outperform their U.S. counterparts and narrow the overall gap between Canadian and U.S. productivity.
Given the summer surge in cross-border shopping and slow economic recovery, the past year hasn’t been an easy one for Canadian retailers.
Shopping patterns are changing and more consumers will be completing their holiday shopping online, so retailers should provide an omni-channel shopping experience.
Smartphone and tablet users, for instance, can shop anywhere anytime, and 70% of them will use their devices for product research. It's significant to note however, that only 40% of smartphone and tablet users plan to complete their purchases on those devices.
With a growing range of online shopping options available to consumers, Canadian retailers need to provide compelling reasons for shoppers to visit their brick-and-mortar stores.
Emerging technologies such as virtual fitting rooms, large in-store electronic billboards and mobile connectivity for sales associates can be used to create digitally enhanced shopping environments that are engaging as well as convenient.
Our 2012 Holiday outlook survey contains a wealth of data on consumer attitudes and retail trends in Canada, including regional highlights for the greater Toronto, Montreal and Vancouver areas and Atlantic Canada. Download it for printing, reading, sharing and discussion with your staff and your Deloitte representative. To read about issues, trends and statistics contained in previous Holiday outlook surveys, visit 2011: Consumers spending with restraint and 2010: A slow and uncertain road to recovery.