TMT Predictions 2014 - Babyboomers to witness the largest increase in smartphone ownership in Belgium
Revealing the main technology, media, and telecom trends in 2014DOWNLOAD
Brussels, Thursday, 13 February 2014 – Instant messaging services on mobile phones (MIM) will account for more than twice the volume of messages sent by short messaging service (SMS), while the sales of smartphones, tablets, PCs, TV sets and video games are set to exceed $750 billion before plateauing due to continued convergence of consumer use. These are some of the top global technology, media and telecom predictions for 2014, outlined by Deloitte in its 13th edition of the Global TMT Predictions released today.
“Our report details many watched and often contended trends in the industry. For instance, while the sale of smartphones is expected to generate $375 billion revenue in 2014, these devices are nearing saturation among most age groups except the 55+ demographic, which will experience a steep increase in usage this year”, declared Vincent Fosty, Deloitte Partner and TMT Sector Leader in Belgium.
The 2014 TMT Predictions are based on worldwide research supported by in-depth interviews and input from Deloitte member firm clients, Deloitte Alumni, industry analysts, leading TMT executives and thousands of Deloitte professionals working in the TMT sector across our global network.
In short, according to Deloitte’s 2014 TMT Predictions, the following are the main trends which are likely to impact our market:
However, while 2014 will mark the year of the baby-boomer, this group also presents its own set of challenges and opportunities. According to Vincent Fosty “getting baby-boomers to engage all functions of their smartphones and not simply use it as a feature phone represents a great opportunity for carriers. They need to be up to the challenge however, as we expect a quarter of these smartphone users may not download a single app.” Targeting people of 55 with specific services could therefore be particularly effective for the wireless carriers, so as to convert the install base into actual service revenues.
For more information contact Nathalie de Borchgrave, + 32 2 600 61 93