China's consumer market: What next?
The recent economic downturn has taken its toll on consumers and companies globally, and even China’s robust economy has shown signs of slowing. But despite this slowdown, economic signs point to a potential consumer spending boom in China over the next several years. Indications are that the Chinese economy will grow as a result of increased domestic demand brought on by factors such as a reduction of import prices and greater purchasing power among consumers.
This is a different path for China’s economy, given that the growth it experienced in the last decade was driven by demand from U.S. consumers. For the world’s leading consumer products and retail companies, this will have vast implications.
In a new publication entitled “China’s consumer market: What next?” Deloitte Research considers the changing consumer business environment in China. Authored by Ira Kalish, Director of Global Economics, Deloitte Research, the report offers predictions about the evolution of the Chinese consumer market and the strategic implications for global, consumer-oriented companies. Areas of focus include:
- Selling consumer products in China
- The changing landscape for distribution
- China’s retailing industry
- The consumer economy in China
- China and the Internet
- Short-term economic outlook
- Strategic requirements for success
This report will be followed by a second study exploring the remaining BRIC countries of Brazil, Russia and India, as well as the next wave of emerging markets that are predicted to be a focus for growth by global, consumer-oriented companies in the years ahead. We strongly encourage you read the report and share it with your clients and targets as a conversation starter.