Tourism and Hotel Market Outlook, Q2 2012
Faced with a number of economic and structural challenges, Australia’s tourism industry is transforming.
Inbound and domestic business markets are today the main drivers of growth, as the sustained strength of the Australian dollar and continuing emergence of low cost airlines continues to send leisure travellers overseas.
International visitors, and particularly those from China, are coming in greater numbers; they are staying longer and they are spending more per night. International visitor nights, for example, are projected to overtake domestic visitor nights by 2018, and since 2000, spending by international visitors has grown by 45%.
In our Tourism & Hotel Outlook for the second quarter of 2012, we take a close look at the state of the industry, including the hotel sector, which is looking at the highest occupancy rates in decades.