This year marks the tenth anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries. Launched in 46 countries, translated into almost 10 languages, downloaded and viewed in person and electronically by tens of thousands of people around the world, the 2010 Predictions have set a high bar...that we hope to exceed in 2011.
Every industry changes over time. But no industry group does so as continuously and rapidly as Technology, Media & Telecommunications. As British humorist and tech observer Stephen Fry noted: “one calendar year= three digital years.” In any industry it would be nice to know what will happen in the near future: in TMT it is indispensable.
Two words: Our networks. Our ten thousand strong network of Deloitte member firm professionals who work in the TMT space is the first step. They provide the initial insights and ideas to draft a list of possible annual Predictions. Only then does our second network come into play. Across all three industries, around the world, and from established industry giants to tomorrow’s start-ups, Deloitte member firm clients are interviewed and asked for feedback, further sharpening the insights that Predictions can provide.
We’ve talked about “convergence” in the TMT sector for years, and now it is being manifested in the Predictions report itself! Instead of a separate report for each of T, M & T, all 18 Predictions will be found in a single converged report. But each individual Prediction can also be consumed “a la carte”. Stand-alone PDFs, podcasts, and videos also are available.
It is virtually impossible to reduce eighteen Predictions, spanning topics from TV to hydrogen fuel cells to a single theme. But across many of the Predictions “diversity” is a common element. Deloitte sees a 2011 where consumers and enterprises will be dealing with diversity in hardware computing platforms, in software operating systems and in wireless network access. Supporting different devices across different networks is, of course, not entirely a new phenomenon for TMT...but in 2011 the level of diversity will reach an all time high.