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The 2023 Connected consumer survey explores device usage as a gateway to meaningful connections, better health, safer homes, and valued virtual experiences. This year, consumer concerns around digital fatigue, well-being, and data privacy and security persist, while the “just right” balance between virtual and physical worlds remains elusive. Tech companies that help consumers find that balance will likely benefit.
Read the Introduction: Consumers embrace connected devices and virtual experiences for the long term
Younger consumers embrace a world where physical and digital experiences blend in engaging and intuitive ways.
The 4th edition of Deloitte’s Connected consumer survey explores US consumers’ digital lives, including tech adoption, data privacy and security, virtual visits and wearables, remote work, and 5G connectivity. The online survey was conducted in Q2 2023 with 2,018 US consumers and weighted to the US Census to give a representative view.
The Deloitte Center for Technology, Media & Telecommunications (TMT Center) conducts research and develops insights to help business leaders see their options more clearly. Beneath the surface of new technologies and trends, the TMT Center’s research can help executives simplify complex business issues and frame smart questions.
Explore the Deloitte TMT CenterLearn how the blended realities of younger generations are transforming the media and entertainment landscape.
Explore the insightsWould you like ads with your streaming video? Will AI design better chips? Can 5G phones really cost less than US$100? Check out what’s in store for technology, media, and telecommunications in 2023.
Access insightsConsumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
WatchListen to all ten chapters of the Connected Consumer Survey 2023