Article
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3-min read
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27 July 2023

While we wait for the metaverse to materialize, young people are already there

Gen Zs and Millennials are stitching together their digital and physical worlds, setting the stage for the next version of reality.

Brooke Auxier

United States

Jana Arbanas

United States

BY

Brooke Auxier

United States

Jana Arbanas

United States

Endnotes

  1. Jana Arbanas, Kevin Westcott, Alan V. Cook, Chris Arkenberg, and Kevin Downs, The metaverse and Web3: The next internet platform, Deloitte Insights, July 25, 2022.

  2. Kevin Westcott, Jana Arbanas, Chris Arkenberg, Brooke Auxier, Jeff Loucks, and Kevin Downs, 2023 Digital media trends: Immersed and connected, Deloitte Insights, April 14, 2023.

  3. Kevin Westcott, Jana Arbanas, Chris Arkenberg, Brooke Auxier, Jeff Loucks, and Kevin Downs, 2022 Digital media trends, 16th edition: Toward the metaverse, Deloitte Insights, March 28, 2022.

  4. Paul Lee, Chris Arkenberg, Ben Stanton, and Allan V. Cook, Will VR go from niche to mainstream? It all depends on compelling VR content, Deloitte Insights, November 30, 2022.

  5. Chris Arkenberg and Jana Arbanas, What does it take to run a metaverse?, Deloitte Insights, February 20, 2023.

Acknowledgments

The authors would like to thank Akash Rawat for his thought partnership and data analysis expertise, and Gautham Dutt for his design contributions.

Cover image by: Jaime Austin