Aligning tomorrow’s workforce with employers’ shifting needs is a significant economic and social challenge of our time. As smart technologies reshape the landscape, government, businesses, and educators are striving to reskill millions of workers for the jobs of the future.
No one knows exactly how emerging technologies will reshape the future of work and skills. Despite some conflicting forecasts, the changes will likely be significant. Emerging technologies like artificial intelligence are expected to create millions of new jobs while simultaneously causing skills shortages and disrupting existing roles.
Preparing workers for future jobs is a daunting challenge, but some governments are taking steps to tackle this issue, such as:
One of the biggest challenges in preparing people and organizations for future jobs is the uncertainty of what those jobs will be. Rapid technological advancements make it difficult for even employers to forecast the shape of their industry’s job market in the next five years and beyond. Predictions about the future job market vary, ranging from extremely positive to extremely negative. This uncertainty complicates government efforts to prepare workers for the future.
To help with this uncertainty, some governments are using data analytics and strategic partnerships to stay ahead of disruption rather than merely reacting to it.
Data-driven workforce planning is important for governments to anticipate and prepare for future skills needs. Some agencies are making efforts to democratize labor market data by putting it in the hands of job seekers, employers, and training providers. This will help them understand their position in the labor market and identify emerging opportunities, enabling job seekers to overcome adjacency biases and explore opportunities beyond their personal experience.
Additionally, some governments are supporting real-time labor market information and evaluating education programs’ return on investment to understand which degrees can better prepare students for jobs.
North Carolina conducted an evaluation of 765 undergraduate and 599 graduate programs within the University of North Carolina system. The evaluation examined costs, student outcomes, and return on investment, which is defined as lifetime earnings minus college costs. Undergraduate degrees showed a median incremental lifetime ROI of US$494,091, while graduate degrees had a median ROI of US$930,515.4 Universities responded by eliminating a number of degree programs with comparatively low ROI,5 steering students toward degree programs with more lucrative career prospects.6
Some governments are also leveraging AI and skills-based matching to create more efficient labor market connections while gathering valuable workforce data.
Colleges and universities globally are experiencing pressure to adapt to changing circumstances. Concerns about the high cost of higher education and the burden of debt may be prompting some potential students to question the ROI of paying for college.8 Student expectations may be shifting as well. A 2024 survey found fewer students view higher education’s purpose as delivering a well-rounded liberal arts education and more as providing credentials for future professional success.9
Colleges and universities are expected to play a key role in preparing workers with the skills needed in the future. Rapid shifts in technology are contributing to a shorter half-life of skills, suggesting that education might benefit more mid-career workers. Some policymakers recognize the role that higher education can play in reskilling these older workers, and some companies are increasingly seeing benefits in forming connections with higher education. After all, these institutions need students, while the economy needs skilled workers.
Some colleges and universities are shifting their business models to be more student-centric, seeking to accommodate the needs of diverse learners at different stages of their lives.10 Updates include online programs, flexible scheduling, and offerings that go beyond traditional two- and four-year degrees. Delivering education in a manner that suits busy older workers appears to be resonating: Nearly 70% of students surveyed prefer fully online, hybrid, or blended learning options, compared to around 30% for face-to-face learning.11 Perhaps, as a result, online-only or online-first institutions are growing at a rapid pace. The largest US degree-granting institutions by enrollment—Utah-based Western Governors University and Southern New Hampshire University—are mostly online.12
How can universities innovate to strengthen the connection between education and professional success throughout one’s career? A 2023 survey revealed that 75% of administrators saw public-private partnerships at their campus expanding with interest in collaboration with organizations outside higher education (figure 1).13
The move toward modular credentials and customized upskilling signals an emerging shift in higher education: a need to connect learning more directly with professional success. Beyond providing flexible and personalized learning options, some institutions are collaborating with industry to align their offerings with real-world demands.14 This approach aims to enhance the relevance of academic programs, help graduates gain in-demand skills, and support lifelong learning.
Colleges and universities can take steps to meet people where they are and align with rapidly changing industry needs. The evolution includes offering more flexibility in how and when courses are offered, and expanding a variety of credentials beyond the traditional two- and four-year-degree model. Institutions also offer stackable credentials, making continuous, lifelong skill development more achievable.
Some colleges and universities are forming deeper relationships with industry to improve curriculum relevance and employment outcomes. These programs vary but generally include flexible academic programs, sometimes including internships, that meet the needs of both workers or learners and an evolving labor market.
Industries around the world are facing mismatches between available skills and labor force needs—and foreseeing widening gaps. US manufacturing faces a shortage of 1.9 million workers by 2033, India’s semiconductor sector needs an additional 250,000 to 300,000 professionals by 2027, and Japan’s construction industry demands at least 1.3 million skilled workers by 2025.23 Skills shortages in emerging fields such as AI could exacerbate the problem.
Seeming to recognize this challenge, some leaders are forging partnerships where businesses co-invest with government agencies and higher education institutions to train workers in emerging skills throughout their careers. Whether through undertaking apprenticeships, designing course curricula, or partially funding the cost of training, businesses partnering in skills training can help workers acquire the skills that businesses need. This collaboration can increase the chances of workers finding employment and make it easier for businesses to access the skilled labor they require. Additionally, some governments are employing several workforce skill strategies to help meet worker shortages, many involving an element of business co-investment.
Encouraging apprenticeships for in-demand industries: While apprenticeships have traditionally been associated with the skilled construction trades, modern programs are helping to address workforce shortages in many sectors.
Workforce transformation can benefit from strong partnerships across sectors. As a result, public-private collaboration has emerged as a key strategy to develop training programs that align with industry needs.
India’s Project AMBER (Accelerated Mission for Better Employment and Retention) trains learners for future-resilient job roles identified through industry demand assessments. This collaborative initiative between the Ministry of Skill Development and Entrepreneurship, the National Skill Development Corporation, the Generation India Foundation, and private partners under the World Bank’s Skill Acquisition and Knowledge Awareness for Livelihood Promotion program.30 The program features a blended finance model with 50% private sector contributions, helping with employer engagement from the start.31 In the three months after the first class graduated, 73% of the nearly 26,000 graduates found jobs, with 85% of those jobs linked to training and paying higher wages.32
Some regional workforce development programs are also actively partnering with industry. For example, EARN Maryland funds training programs for in-demand job skills based on strategic industry partnerships. Employers collaborate with other companies with similar talent needs to define needs and propose training programs to the state. Since its inception in 2014, EARN has funded 60 strategic industry partnerships and helped more than 9,000 job seekers find employment.33
Singapore’s implementation strategy operates through several interconnected programs and agencies working in close coordination. A career transition program forms the foundation, offering industry-relevant training courses with substantial subsidies—up to 70% baseline for all Singaporeans and enhanced to 90% for those of ages 40 and older.39 Officials vet these courses, which are provided by polytechnics and accredited institutions, to verify strong employment outcomes, particularly in growth sectors such as health care, digital technology, and renewable energy. This is complemented by a career conversion program that provides structured on-the-job training with funding of up to 90% of employee salaries during training periods of 3 months to 24 months.40 Supporting these programs are career services through grocery retailer NTUC FairPrice’s Employment and Employability Institute and Workforce Singapore’s Career Matching Services, offering one-on-one career coaching, job fairs, résumé writing support, and personalized guidance through the transition process.41
Nicole Overley, commissioner of Virginia Works42
The defining feature of the current economic landscape is the rapid rate of change—in technology, in industry, and in how we work. This rapid change is creating a growing global “skills gap,” a mismatch between the skills that individuals have and the skills that employers are seeking to fulfill their business needs.
With the creation of Virginia Works, the Commonwealth’s new agency dedicated to workforce development, Virginia is closing that gap. Virginia Works is focusing the Commonwealth’s broad workforce ecosystem on our dual customers—which we see as the individuals looking to improve their skills as well as the businesses that are seeking skilled workers. Meeting the needs of these customers, by understanding both and translating between them, is the agency’s North Star.
With respect to individuals, it’s important to pay special attention to those who may have been left behind in the job market and need upskilling or support to attain their best job. Indeed, many of the federal funds that help sustain Virginia’s efforts specifically target certain populations, such as veterans, those receiving public assistance, and the formerly incarcerated.
To focus on the jobs that employers seek to fill, we rely on a list of high-demand occupations produced by the Virginia Office of Education Economics. Virginia Works then ensures that the skills providers who are part of the workforce ecosystem—the job training programs, Virginia’s community college system, and others—are striving to equip individuals with the specific skills that align with those high-demand occupations.
For example, Virginia’s G3 program (short for “Get Skilled, Get a Job, Give Back!”) offers tuition assistance for qualifying residents at Virginia’s public community colleges who are studying for a degree in a high-demand field such as IT, public safety, or manufacturing and skilled trades. In 2023, over 12,500 students received US$20.5 million in tuition assistance through the G3 program.43
One aspect of Virginia’s approach is our commitment to measuring outcomes for all workforce programs, not just metrics. We focus not just on the number of people who have received a certain training, but the job placement, wage growth, and retention that result. Virginia Works, as the agency responsible for collecting this data across more than 70 workforce programs in the Commonwealth, coordinates the sharing and baselining of outcomes goals for programs and tracks change over time, helping us to better understand which approaches work best.
Looking ahead, as AI continues to transform industries and the rate of change of technology continues faster than ever, we are committed to skills development approaches that build in adaptability, resilience, and change readiness and help every individual identify the transferable skills that can help them pivot to the ever-changing set of skills that will be needed for the jobs of tomorrow.
Scott Pulsipher, president of Western Governors University44
There is a transformation taking place in higher education as innovative institutions embrace solutions to meet the needs of an evolving student body and economy. At Western Governors University (WGU), we believe universities can take part in this shift in three distinct ways: first, by putting the student at the center of every decision; second, by leveraging technology to deliver a more personalized learning experience, at scale; and third, by aligning learning outcomes to the world of work.
Higher education can fulfill multiple roles, but its primary purpose should be connecting students with opportunity—arming them with the knowledge, skills, and abilities needed to thrive in the future of work. While models will necessarily vary across institutions, here’s what that looks like at WGU:
Student-centered: For education to be a pathway to opportunity, it has to work for everyone, not just those it has traditionally served. To better meet the needs of today’s learners and their unique circumstances, WGU reimagined higher education from the ground up—designing a model that is flexible, affordable, and personalized.
Because WGU is an online institution, students can progress through their coursework whenever they are available, wherever is most convenient. Enrollment occurs every month, instead of twice a year, and our flat-rate tuition model allows students to take as many courses as they like, during each six-month term. This student-centered approach has helped WGU significantly expand its reach; WGU currently serves more than 185,000 students nationally.
Tech-enabled: Since its founding more than 25 years ago, WGU has used technology to deliver high-quality instruction at scale. Now with advances in artificial intelligence, it’s possible to dramatically personalize instruction with the aim of every student having a high probability of success.
For instance, we leverage machine intelligence to better understand how each student is doing at a given moment, drawing on indicators such as how they’re interacting with learning resources, the extent to which they’re engaging with faculty, and how they’re progressing. By identifying when students are in greater need of support, faculty can design personalized interventions at the moments when students need them most.
Workforce-aligned: WGU’s learning outcomes are tightly aligned with industry needs, equipping students with the skills they need to succeed at work. WGU also maintains close relationships with employers to identify the most in-demand skills, and seeks regular feedback from them to help ensure students are meeting expectations in the workplace.
As the pace of change accelerates, providing individuals with the skills needed for the future economy will be a central task of higher education. WGU’s student-centered design, embrace of technology, and workforce-aligned approach offer a pathway forward.