Skip to main content

Sports

The sports industry isn’t just fun and games. It’s a hard-fought race to the top. Tap into Deloitte’s deep roster that combines tech capabilities, industry experience, and insights so you can edge out the competition.

Get ready to change the game

Success in the sports industry today means building stronger connections, developing more robust analytics, and leveling up operations. We can help your organization reinvent itself and navigate any challenge—so you can walk away the MVP.

  • Client stories

    Championships are won with split-second decisions

    Discover how the McLaren Mastercard Formula 1® Team uses advanced simulation combined with digital twins to augment human intelligence with real-time data that can drive in-race decisions and shave milliseconds off a driver’s race time.

    Read the full story

  • Client stories

    Shaping the future of golf with GenAI

    How Deloitte helped the USGA leverage next-gen AI technology to make the rules of the game more accessible.

    Read the full story

  • Client stories

    Bringing fans closer to the game

    Learn how Deloitte helped the WNBA reimagine and elevate its digital game with the WNBA app.

    Read the full story

  • Client stories

    A new Games for a new era

    How we’re helping to lay the foundation for technology to enable the LA28 Olympic and Paralympic Games.

    Read the full story

Our thinking

2026 Digital Media Trends

Explore how media and entertainment companies can boost audience retention and monetize fan engagement.

Find out more

2026 Global Sports Outlook

See what trends could have the biggest impact on sports teams, leagues, and organizations

Find out more

Unlocking the potential of women’s sports

Explore how women’s sports are emerging as a force, driving revenue growth, redefining fan engagement, and reshaping expectations.

Find out more

The Athena Pledge

How Deloitte is teaming up with leading brands to help increase support for women’s sports

Find out more

Stadium projects to bridge investment goals

How stadiums can help drive socioeconomic growth, community engagement, and revenue diversification

Find out more

The future of GenAI in sports

How artificial intelligence is set to revolutionize the sports industry

Find out more

Sports fandom survey

Captivating younger fans with personalized and interconnected digital experiences

Find out more

User Friendly podcast

Tune in for sports industry insights that can help you create a competitive edge

Find out more
Explore more research

  • Deloitte Enterprise AI Navigator

    Turn AI investment into measurable impact

    Deloitte's new Enterprise AI Navigator offers an end-to-end approach that maps AI strategies to your organization’s unique needs—so people, processes and technology can advance together with speed. And you can capture the promise of enterprise AI at scale.

    Explore Enterprise AI Navigator

Rewrite the playbook for success

Move ahead of the competition

Deloitte IndustryAdvantage™

Help bring your business into the future with a targeted transformation strategy that can cover all your bases. Deloitte’s deep sports sector experience and innovative capabilities can help your company maximize new opportunities—and shape the future of sports. 

Explore our capabilities

Deloitte Sponsorships

See how we’re teaming up with leading organizations to spotlight players, moments, and initiatives—while helping advance and elevate their business.

Explore our sponsorships

Sectors we serve

Connect with us

Pete Giorgio

Pete Giorgio

LA28 Olympic and Paralympic Games Leader, Deloitte Consulting LLP
+1 617 437 3097
Kat Harwood

Kat Harwood

US sports practice leader | Deloitte Consulting LLP
+1 310 295 7123