Historically, in stable times, organizations derived
competitive
advantage through progressive attempts to be more
standardized,
efficient and better at doing what ‘they had been doing’
for
a long time. In unpredictable times, organizational
survival
requires the understanding that organizations exist within
a
broader external ecosystem, united by a specific,
customer-centric
purpose that is constantly evolving to remain relevant.
What
we have learned from clients who are embracing an ecosystem
mindset:

Organizations that view themselves within an
ecosystem
compete better in today’s business
landscape.
When they leverage external communities,
partnerships
and alliances, they have greater visibility
into
the needs and behaviours of their customers.
Adaptable
Organizations are able to quickly detect shifts
in
the external environment, and flex
appropriately.



In spite of constant iteration and adaption,
a shared
purpose is the glue that anchors an
ecosystem.
It defines success for the organization through
the eyes of customers, stakeholders, and
society. In turn, employees, motivated
by meaningful work, are driven towards the
outcomes
desired by the organization.



A bold organizational purpose cascades
through the
organization using customer-focused
missions.
Teams work effectively towards their
respective
missions without impeding on each other, but
are
united by an enduring organizational purpose.



Operating environments will only continue to become
more
complex. We help clients interpret their strategies
and
position in the ecosystem into customer-focused
missions
that energize the culture and organization. This is
a
departure from only using industry benchmarks or
popular
organizational models - it’s about intimate
customization
to the changing needs of customers and
stakeholders.