Peter Sayburn is a consulting partner within Deloitte UK and the CEO and cofounder of Market Gravity, a consulting firm that was acquired by Deloitte in 2017. He has more than 20 years of experience working with all the big service sectors, including financial services, telecoms and energy. As the CEO of Market Gravity, he is responsible for the overall business performance and growth strategy and works with various companies to design and prototype new products, services and ventures. Sayburn’s key areas of expertise include service design, business innovation, proposition development, growth strategy and corporate entrepreneurship.